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Alex Soh is a firm believer in the power of photography to communicate ideas and emotions. He desires to capture the wonders of nature that will compel people to worship its wonderful Creator.


Alex’s journey as a graphic designer started in 1995. Prior to setting up his own design studio, he had worked in areas of design, advertising, and TV production. Reflecting his expertise and creativity, he was involved in projects from TV commercials to documentary productions including shoots for Nikon Tokyo, Adobe Headquater and Singapore Tourism Board. Today, he focuses on travel and landscape photography to build corporate photo libraries. 


He loves photography because it is a way in which he can express himself. Through this medium, he is able to share with others his passion—that is to capture pictures that touch lives. With his own initiative, he has been conducting talks to young professionals and students on "Who Am I? A Self-Discovery Journey”, to inspire them to discover their very own giftedness. Alex said “Photography is a window that has brought him to see the world. Photography is his teacher, it has made him to be a better person.” 


Alex was also invited to be one of the ILFORD Master photographers and ILFORD Brand Ambassador in 2018 to be featured together with some world-class photographers and artists from around the world. Nikon Ambassador in Singapore (2010-2015) and Epson Ambassador in Singapore since 2016. He is an active promoter of fine art photography since 2008 in Singapore and China and has given talks to thousands of photographers on fine art photography to promote photographic exhibitions in the region. He has accomplished six solo exhibitions and many group exhibits in Asia. Alex believes that a good photograph is all about opportunity. 


He is a founder of The Rice Project and Project Road, which aims to use photography as a medium to create public awareness to raise funds for the needy. His latest NFT Alex Soh-Coffee Solar Project was fully sold out during the first day of launch



Solo — Life Touching Moments Photo Exhibition & Book Launch

Venue: The Arts House, Singapore Dates: 2 - 11 November 2007


Group— Media Expo Singapore—Fine Art Photo Exhibition With seminar talk on 8 May 2008

Venue: Singapore Expo Centre Hall 6B  Dates: 7 - 9 May 2008


Group — PhotoSynthesis

Venue:  2902 Gallery, 11b Mount Sophia, B2-09  Dates: 4 - 14 December 2008


Group — The Rice Project Photography Exhibition

Venue: VivoCity, South Court & South Avenue Dates: 13 - 22 February 2009


Solo — Journey With Alex Soh—Fine Art Photography Exhibition 

Venue: L2 Space  Dates: 4 - 19 September 2009


Solo — Project Road Photography Exhibition 

Venue: VivoCity Mall  Dates: 4 - 6 June 2010 


Solo — Alex Soh Photography Exhibition 2011 (Nikon Ambassador)

Venue: Centre Point Shopping Mall  Dates: 14 - 17 July 2011


Group— I AM Full Freedom Public Talks & Photo Exhibition

Venue: Funan IT Mall  Dates: 2-6 October 2014    


Solo — Where Does Time Go Photo Exhibition 

Venue: Xiamen, China  Dates: 16-30 September 2017


Solo — I Love Xiamen Photo Exhibition 

Venue: Xiamen, China  Dates: 28 January 2018




Life Touching Moments Coffee Table Book — Every picture in this book tells a story. Every image in there is to trigger memories. A reader could then make use of the blank pages in this book to jot down some of his or her own life stories. 

-    Appointed judge in regional photo competitions (e.g. Nikon The Big Shot TV Show, SYPA, SIM) 

-    Appointed mentor for Singapore Young Photographer Award

-    Featured artist on the ColorVision Digital Imaging Program, showcases world-renowned photographers 

-    Works featured in international magazines such as Asian Geographic and Germany’s Profifoto
-    Invited to speak on TEDx Guanyinshan, Xiamen 2019
-    Invited to speak on One Belt One Road platform, Xiamen 2019


-    Conference speaker in seminars both locally and overseas (E.g. Cisco Snap club, Club Snap Singapore,

     Photographic Society of Singapore, and Nikon Day)

-    Active promoter of fine art photography in Singapore. With the support of various digital fine art paper manufacturers Hahnemühle, Sihl and Museo, he has given talks to thousands of photographers on fine art photography to promote photographic exhibitions in the region

-    Conducted overseas photo expedition to Japan, Bali, Sri Lanka, and Chile 

-    Commissioned by Adobe headquarter to build their Asia Pacific stock image library

-    Commissioned by AXA to create a photo art as the main showpiece at Affordable Art Fair 2013
-    Commissioned by Singapore Tourism Board to capture a series of work to promote Singapore 

-    Commissioned by ILFORD to promote fine art photography prints in China

-    Led teams of photographers to use photography to raise public awareness on social issues. Such social projects include The Rice Project in Sri Lanka and Project Road in Cambodia and The Rice Project- Smokey Mountain, Philippines

-    NFT Alex Soh - Solar Coffee Project on, an initiative to install solar lights for the less fortunate coffee farmers in Ethiopia


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Capture the journey and write your stories

Work with you with my experience

Give inspiration talks and guide students on school project and initiative 

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